brand

Dana developed seasonal eLearning modules in Articulate Storyline to educate more than 10,000 M·A·C makeup artists worldwide about new makeup and skincare product launches, artistry techniques and selling skills.

DESIGN PROCESS

ANALYZE

• Create and distribute an annual survey to identify knowledge and skills gaps among makeup artists.

• Collaborate with Global Marketing, Product Development and Education to align learning objectives with new product launch strategies each season.

DESIGN

• Build eLearning module wireframes in Articulate Storyline, inclusive of learning objectives, key information, questions, key takeaways and actions.

• Ensure content alignment with identified learning objectives and product launch strategies.

• Lead initial wireframe review meetings with key stakeholders to gather feedback.

DEVELOP

• Develop eLearning interactions in Articulate Storyline, following adult learning principles, instructional design best practices and brand design guidelines.

• Incorporate media to bring education and artistry to life: partner with makeup artists to develop UGC video and voiceover content, record videos and voiceover as needed, edit videos in Adobe Premiere Pro, and embed videos and voiceover within modules.

• Collaborate with key stakeholders for feedback during two rounds of reviews.

• Incorporate feedback and tests modules for final production.

IMPLEMENT

• Collaborate with regional partners for translations and mapping of content.

• Conduct quality assurance testing on modules within learning app (My M·A·C X).

• Ensure global distribution of content two weeks prior to product launches.

EVALUATE

• Track and report module usage metrics within My M·A·C X.

• Analyze effectiveness of content using data and insights for continuous improvement and to enhance learner engagement.

Known for her ability to distill complex information into simple, visually appealing designs, Dana has created a variety of interactive modules in Articulate Storyline. Below are some examples of the interactions she has developed for different modules.